Ask any woman who has gotten her bra professionally sized and she’ll tell you: The right fit can make all the difference.

Pro tip: Bras are made of delicate fabrics and elastics and should always be laundered by hand or placed in a lingerie bag and washed on the gentle cycle in cool water. Be sure to hang them to dry. “Never, ever put your bras in the dryer — that will be shorten their lifespan,” she emphasizes.

1. T-shirt / Seamless / Contour bra

This style goes by all three names, which essentially performs the function of “disappearing” underneath knitted or clingy clothing so that straps and bumps don’t stick up through the fabric. The cups always hold their shape, even when breasts aren’t in them, and are made on a mold of thicker materials that provide great nipple coverage — a common concern for many women. (Take note: Newer “spacer bras” that also fall under this style are made of lighter, more breathable fabric that provides less nipple coverage.) You can get this type of bra in a variety of options, including full coverage, plunge and strapless

2. Underwire bra

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Bras made with underwire that surround the base of breasts provide structure by keeping the breasts anchored to the chest. While some women love the supportive feel, others find it uncomfortable. If you fall in the former category, look for underwire that is double or triple wrapped inside casings for more comfort. You can find underwire bras in the plunge, demi and full-coverage styles, as well as in nursing and post-mastectomy bras. “If you hate underwire bras, the good news is that there are plenty of non-wired bras on the market now — you just have to shop around to find what works best for your breasts.

3. Push-up bra

Nothing beats a push-up bra if you want to lift the twins higher. “The most versatile style is one where the ‘cutlets’ can be removed so you can bump up your cleavage when you want, but not have your boobs be the center of attention when you don’t,” says Dale. This style is also a good solution for those with breast asymmetry — where one breast is bigger than the other (totally normal!) — or for those who’ve had lumpectomies since you can wear padding in only one cup. Despite their reputation, push-up bras are not so much about adding volume (though they do some of that, too) as they are about lifting tissue to a higher elevation

4. Balconette and demi bras (they are different!)

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“There’s a great deal of confusion between the balconette and demi bra styles since many manufacturers call a demi a balconette and vice-versa,”. They’re actually not the same type of bra. The balconette is a sexier version of a full-coverage bra, with the cup cut a bit smaller to show more of the top half of the breast.

The demi bra goes even lower than the balconette, with a single vertical seam up each cup and with the tops of the cups cut straight across. The demi style works well under lower, scoop neck outfits. It’s also a good choice for those with shallower breast tissue as it lifts each breast up without creating cleavage or creasing.

5. Bralette

These are the hottest new trend!” says Dale of the bras that are made as a one-piece without clasps and an unstructured style that can slip on over your head. Many bralettes are made of supportive stretch lace material with adjustable straps and bands and come in longline styles that extend further down the torso. They’re comfortable enough to wear to sleep or on weekends, but fashionable enough to be worn as sexy lingerie or a layering insert inside of a professional jacket. And for those with fuller busts, there are even some bralette styles made with underwire.

6. Strapless and convertabile bras

Strapless styles are usually chosen to accommodate skin-baring outfits and come in regular or longline versions, which may be called bustiers. However, there is a difference between convertible and strapless styles. Convertibles allow you to change up straps to crisscross or wear in other ways. You can choose to ditch the straps altogether, but it’s not constructed the same way as a true strapless bra. In other words: If you’re looking for versatility, go for a convertible. If you only need a strapless, go for a specific style.

Since all the support of a strapless comes from around band, you may want to go down a band size and up a cup size, advises Dale. “Strapless bras are tricky to fit because of differing cup construction — from plunge to full coverage — so if you need one for a particular outfit, bring it along so you can see how it looks over the bra.

7. Sports bra (they’re not all created equally)

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When you want to get the most out of your workout, pick up a sports bra. “Like running or hiking shoes, you should pick one that is right for your level of activity,”. Most sports bras have a guide that tells you if it’s for low, medium or high impact — the difference between say yoga and aerobic activity.

There are basically two types of sports bras: compression and encapsulation. The first is one that gives you the “uni-boob” look to hold your breasts down by compressing them. The latter is more like a regular bra, where each breast has its own cup. For moderate-to-high impact activity (like running), always wear a bra that does double-duty with both compression and encapsulation qualities.

8. Minimizer bra

This concept is a bit old school since many professional bra fitters today believe that a seamed, full-coverage bra does the best job of minimizing the appearance of larger breasts. A minimizer bra style spreads breast tissue across the chest rather than bringing it all to the front with centered projection. Many minimiser bras have other features, like wider wings to reduce the appearance of back rolls.

9. Adhesive backless bra /cut outs

You’ve probably seen these in clothing catalogs or at the checkout of lingerie shops. This option is best suited for smaller or lighter-weight breasts, says Dale. They’re a good choice if you want some lift or want to bring the breasts together (usually in a backless outfit). Keep in mind that some adhesive bras may be uncomfortable to wear during warmer summer months or in tropical climates.

Source: Today


So you’ve got the new shoes, the new tracks and after making the 10 prerequisite resolutions, you’ve also got the gym membership. But it’s very likely you’re missing the most vital piece of workout gear you need – a good sports bra! Most women tend to use their every day, or any old sports bra for all kinds of workouts. But if you’re planning on really going at it during your high-intensity workout, chances are that the simple bra will give you some trouble. There is a whole bunch of problems that come with working out without a proper bra – irritation, digging, the uncomfortable bounce is just a few of them. But, don’t worry, our newest range of Sports Bras can solve all those in a jiffy! Take a look!

Feel A Bounce When You Run? No More!

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While working out, especially while running or during any strenuous activities, you are likely to experience discomfort due to bounce. This happens when your breasts are not properly supported while exercising. Instead, opt for our  Sports Bras that come with a ‘No Bounce’ construction that ensures high compression. So, the pain will be the last thing to distract you!

Bra Straps Chafing Your Skin? We Got It!

You might be lifting weights, doing push-ups, and running all in the span of one or two hours. Your everyday bra can’t provide the comfort you need for this kind of activity and more often than not, you’ll notice red marks and chafing on your skin. Why put up with that? Get a Sports Bra that comes with super soft fabric for a comfortable and chafe-free workout!

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Sweat Making Your Workout Difficult? No Problem!

Let’s not be bashful about it – we sweat. And we do it exceptionally well when we’re working on our fitness. Sweat is a great cause of discomfort while working out but Sports Bras have a special Insta-Dry feature that wicks off moisture and allows it to evaporate quickly! Workout comfort all the way!

Too Tight Or Too Loose? We Got You Covered!

The size Small is just a little too small and the size Medium is a bit too big, right? Too often, women put up with the wrong sized sports bra, just ‘cos they come in a few standard sizes. Say goodbye to sizing problems! Talk about FitForAll!

 SourcesZivame


This question and variations of it keep showing up in our research on women’s lingerie doubts. Allow us to set the record straight for you. No bra is bad for health. As long as you wear the right bra at the right time, there is nothing to worry about.

Let me ask you this:

Would you stay in the same shoes for 24 hours? No, right? The same logic applies to bras. All bras are not made equal. And from a wellness standpoint, different types of bras serve different purposes for their wearers, across different activities. So as long as you pick the right one for the different things you do, no bra is going to pose a threat to your health!

Here are some of the bras that you ought to have in your wardrobe, and use as per the occasion. Read on!

The T-shirt Bra For Every Day

Wearing jersey, whether as a T-shirt or a dress, entails clinging. A t-shirt bra is customized with light padding to minimize the nipple show through the clingy material, and they usually come with molded cups for a smooth outer-finish. These bras are ideal to wear with casual tees, kurtas and T-shirt dresses when you’re stepping out for the day.

The Strapless Bra For Parties

When you’re wearing a sleeveless, off-shoulder or strappy kind of outfit for a party, a proper strapless bra will work at keeping bra lines hidden and preventing awkward fidgeting. Ensure the band fits snugly under your bust, and opt for one with an underwire that sits flat against your skin. Strapless bras also have a silicone grip along its inside edges, so you don’t have to worry about slippage during the day.

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At-home Bras For Lazy Evenings

Give your breasts room to breathe at night. We recommend wearing a non-wired, at-home bra for some support while you sleep. You want an at-home, low-compression bra without wires and tight straps for just basic support and slippage-control so you needn’t worry about awkwardly covering up with a stole as you rush to answer the doorbell!

The Sports Bra For Workouts

Many women end up wearing their everyday bras to the gym. But workouts put a different kind of stress on your back and breasts. Which is why it pays to switch up to a sports bar when you hit the gym, or while indulging in other forms of exercise/sports. You can take your pick of low, medium and high impact bras all of which come with varying levels of compressions and support based on your choice of activity.

Minimizer Bras For Work

When you don’t want to be worried about whether your shirt buttons are popping, or whether your cleavage is on display when you bend forward, a full-coverage minimizer bra is just what office calls for. Comfortable, cushioned straps and firm compression that reduces the appearance of bust volume, the minimizer bra should be every working woman’s lingerie staple.

Super-sexy Bras For Special Nights

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Super sexy bras, date-night bras – call them what you will, but we all need these mood-upping bras in our arsenal. Don’t settle for the everyday bra when you’re planning something special. It’s all about your personal preferences. Think of them as the sexy stilettoes of your lingerie wardrobe!

Source – Zivame


All the pages of fashion magazines are splattered with models wearing different kinds of swimsuits from halter necks to monokinis. After all, ‘Its the season of swimwear! But we know, sometimes all these options can be overwhelming! Don’t be confused, ladies; we are here to help you break down the basics and find the type of swimsuit best suited for you!

Quick tip: Don’t choose a sexy style for the sake of it. It’s not going to impress anyone if you are feeling awkward in the outfit. Here’s our swimsuit guide with a side note on what we love about them.

Halter tops

This one is our favorites. You can opt for a string tie-up or a sturdier strap. Choose wisely depending on how much support you need. You can also choose to mix and match the top with a solid colored bikini bottom or high-waisted shorts.

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Classic one-piece

Don’t try to fix it, if it ain’t broken. That’s what we feel about the classic one-piece swimsuit. This one has been in style since we can remember. It works for all body types and there are also options that come with an inbuilt tummy trimmer. Play around with colors; the summer demands it. Blues and green shades will keep your look fresh and help you beat the heat at the same time.

Bandeau

Say goodbye to tan lines! The bandeau is a lot like a tube top. It is best suited to petite women since it doesn’t exactly offer too much support.

Swim dress

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If bikinis aren’t your style because it puts too much skin on display, don’t stress it. A swim dress is pretty and fun for those who are conscious about showing some skin. They also come with smart tummy slimming options so you can confidently lounge inside and outside the pool.

You are now ready for a fun day at the beach or a lazy lie in the sun by the pool. Grab your sarong and have some outdoor fun.

source – Zivame